Electric Heating Co., Inc

Repeat Orders

I'm going to have to begin the year by tooting our Dalton Electric Heating Horn !!! During the process of targeting the New Year, it becomes apparent that our high customer satisfaction level with the superior quality of Dalton products means that very few customers buy an alternative heater to Dalton Electric's Watt-Flex® cartridge heater. In 2009 return customers held our sales very consistent with the previous year and, although we did not enjoy the new business growth levels of past years, we enter the new year healthy and ready to capitalize on new opportunities.

And because customers are loath to buy an alternative to a heater that has reduced their Cost of Heating, we see another interesting pattern. We often get quotation requests from distributors that have walked into an application where a Dalton heater is being used. They are quick to tell us that they want to step up to a higher quality heater, but the reality is that their potential customer refuses to buy anything but a Watt-Flex.

How does this translate to your 2010? Selling a Watt-Flex cartridge will position you for continued success. Your customer will realize the benefit and will not buy an alternative ... and they will come back to you. Brand loyalty for our heater will lighten your future sales requirements to secure that crucial second and third order. It will also position you and your company as the problem solver and as an ally to your customer.

Make one of your professional resolutions to sell more Watt-Flex applications and cement your future. We are ready to stand with you !!!

Friday Funnies

Mark Twain
New Year's Day… now is the accepted time to make your regular annual good resolutions. Next week you can begin paving hell with them as usual.

Eric Zorn
Making resolutions is a cleansing ritual of self assessment and repentance that demands personal honesty and, ultimately, reinforces humility. Breaking them is part of the cycle.

James Agate
New Year's Resolution: To tolerate fools more gladly, provided this does not encourage them to take up more of my time.

Anais Nin
I made no resolutions for the New Year. The habit of making plans, of criticizing, sanctioning and molding my life, is too much of a daily event for me.

Oscar Wilde
Good resolutions are simply checks that men draw on a bank where they have no account.

Dalton Electric Heating Co., Inc (978)356-9844
28 Hayward Street Ipswich, MA 01938 USA

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