Electric Heating Co., Inc

Word-of-mouth

Finding ways to grow your territory or your business can be difficult. One of the most overlooked, but cost-effective marketing methods is word-of-mouth. Referrals represent a great potential for growth because, by recommendation, you establish credibility with a prospect and less time and dedication is required to close the business.

You will naturally gain business referrals as a result of successful product and service delivery, but you will gain more by pursuing them. Many of your customers have worked for area companies or firms in the same business. Their network of contacts are generally available to the effective salesperson requesting assistance.

You can start by asking your existing customers to refer new prospects to you and your company. Different sources of referrals can include other companies in an industrial park, businesses that sell services in your market, your vendors, industry associations and even your friends and families.

Referrals carry a certain credibility that allows you to meet new prospects and bypass the initial work required to establish yourself and your company as a valued supplier. Look around ... take full advantage of referral opportunities.

Friday Funnies

Frank's wife devotes a lot of her time to nursing sick birds, and Frank is tired of it. One evening, he comes home to find an oil-soaked seagull in his favorite chair, while a duck on the ottoman pecks listlessly at an aspirin. He strides into the kitchen, where his wife is comforting a shivering little wren.

"I can't take it!" he yells. "You've got to get rid of these --"

"Please dear," she interrupts. "Not in front of the chilled wren."

Dalton Electric Heating Co., Inc (978)356-9844
28 Hayward Street Ipswich, MA 01938 USA

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