Electric Heating Co., Inc

Advertising Changes (Cont.)

Last week we explored changes in the ad world that have impacted the way we construct our program and media. For example, the electronic postcard deck that we looked at last week http://www.nxtbook.com/nxtbooks/thomas/ien-drc0209/ has our web address ... this can be clicked and the viewer will be forwarded directly to our site. We know where that address came from and we can track the lead.

We were recently in a mailing from IMPO in which we were one of three ads as shown here:

When the recipient clicks on either View Website or Request More Information, they are sent through the IMPO site, recorded and forwarded to the Dalton website. So with both of these forms of response, we can track where the lead came from and have a pretty sound idea of the effectiveness of our program.

Next week: Wrinkles in the plan

Friday Funnies

A DEA officer stops at a ranch in Montana, and talks with an old rancher. He tells the rancher, 'I need to inspect your ranch for illegally grown drugs.'

The old rancher says, 'Okay, but do not go in that field over there' as he points out the location.

The DEA officer verbally explodes saying, 'Mister, I have the authority of the Federal Government with me.' Reaching into his rear pants pocket, he removes his badge and proudly displays it to the farmer. 'See this badge? This badge means I am allowed to go wherever I wish...on any land. No questions asked or answers given. Have I made myself clear? Do you understand?'

The old rancher nods politely, apologizes, and goes about his chores.

A short time later, the old rancher hears loud screams and sees the DEA officer running for his life chased close behind by the rancher's prize bull. With every step the bull is gaining ground on the officer, and it seems likely that he'll get "horned" before he reaches safety. The officer is clearly terrified. The old rancher throws down his tools, runs to the fence and yells at the top of his lungs.....

'Your badge! Show him your badge!'

Dalton Electric Heating Co., Inc (978)356-9844
28 Hayward Street Ipswich, MA 01938 USA

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