Electric Heating Co., Inc

Advertising Changes (Again)

Postcard decks had always been a great marketing vehicle ... you know, those decks of postcards that you occasionally receive in the mail. You pull the trashcan over and start through the deck, pulling out the cards that catch your eye. Our postcards were always straightforward with "Cartridge Heaters" in big letters across the top. If you are interested, fill out the card and mail it ... if not, don't waste our time.

We would typically receive 30 to 50 cards from a deck. These numbers would always give us a measure of the effectiveness of the deck. But with the proliferation of the Internet and its presence on the desk of every Maintenance Manager, the typical response to a postcard is to go directly to the website and request information if the interest is still there after a review. An attempt at tracking by adding a suffix to the web address is not effective as the savvy user will typically stop at the .com and start from the home page.

So, accepting the limitation of the system, Dalton Electric Heating has decided to make the card of further use. Instead of the address side of the card, we have added a Temperature Conversion Table. This runs a range from -100° to 1600° with conversion to either F° or C°. Hopefully, this useful card will wind up in the front drawer as a ready reference (and reminder) for a potential user.

A frantic man charged into the hospital, ran up to the desk and excitedly stated, " My pregnant wife is out in the car and I think she is in labor."

"And what makes you think that?" asked the nurse at the desk.

"She just sits there shouting shouldn't, couldn't, wouldn't, can't," he hurriedly replied.

"Oh, she's O.K.," said the nurse calmly, "she's just beginning contractions."

Dalton Electric Heating Co., Inc (978)356-9844
28 Hayward Street Ipswich, MA 01938 USA

(C) Copyright 2006 - 2008. Dalton Electric Heating Co, Inc. All Rights Reserved.