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TGID
13-May-05

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Dalton Secret Pages

Well, they're not really secret ... we just didn't want to "busy up" our website too much. There is a good flow to the website with plenty of information. But flooding it with pictures of all the different termination options and lists of other accessories defeats website effectiveness by slowing down an interested party.

  Cartridge Heater for Immersion Well

Have you noticed that everyone you call on these days has a computer in front of them? This is too useful a tool to pass up in the sales process, expecially since each prospect is so comfortable with their own machine. So we have created some sell pages, just for the use of salespeople.

  Cartridge Heater with MW Transition FX Wire

So, go to the Dalton homepage ... www.daltonelectric.com ... and scroll to the bottom of the page. Hit the copyright symbol ( © ) with your cursor and the secret pages will open. Be sure to acquaint yourself with each page before you get in front of a customer. The first five are sell sheets with the benefits of the Watt-Flex® cartridge heater shown pictorially. The next six pages are groupings of accessories and specialty manufactured heaters which you can use to show a prospect what you are discussing.

  Cartridge Heater with Right Angle Header, Hose (BX)

One of the real benefits of these pages is that you can use them when working the
phone. If you want a customer to understand the function of a header or how our
immersion heater works, simply take them to the Secret Pages. They can do it at the comfort of their desk and you have a graphic representation (better than our sales brochure) right in front of them.

  Cartridge Heater with Right Angle Clip, Outside

Good Selling!!!

 


Friday Funnies

A Senior Citizen in Florida bought a brand new Mercedes convertible. He took off
down the road, stepping it up to 80 mph and enjoying the wind blowing through what little hair he had left on his head. "This is great," he thought as he roared down I-75. He pushed the pedal to the metal even more. Then he looked in his rear view mirror and saw a highway patrol trooper behind him, lights flashing and siren blaring.

" I can get away from him with no problem!" thought the man. He tromped down on the accelerator and flew down the highway at 100 mph. Then 110 mph. Then 120 mph. All of a sudden he thought, "What am I doing? I'm too old for this kind of thing." He pulled over to the side of the road and waited for the trooper to catch up with him.

The trooper pulled in behind the Mercedes and walked up to the man. "Sir," he said, looking at his watch, "My shift ends in 15 minutes and today is Friday. If you can give me a reason why you were speeding that I've never heard before, I'll let you go."

The man looked at the trooper and said, "Years ago my wife ran off with a Florida State Trooper, and I thought you were bringing her back."

The trooper replied, "Sir, have a nice day."

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Dalton Electric Heating Co., Inc (978)356-9844
28 Hayward Street Ipswich, MA 01938 USA

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