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Dalton Secret Pages
Well, they're not really secret ... we just didn't want to "busy
up" our website too much. There is a good flow
to the website with plenty of information. But flooding it with
pictures of all the different termination options
and lists of other accessories defeats website effectiveness by slowing down an interested party.
Have you noticed that everyone you call on these days has a computer
in front of them? This is too useful a tool to pass
up in the sales process, expecially since each prospect is
so comfortable with their own machine. So we have created some
sell pages, just for the use of salespeople.
So, go to the Dalton homepage
... www.daltonelectric.com ... and scroll to the bottom
of the page. Hit the copyright symbol ( © ) with your cursor
and the secret pages will
open. Be sure to acquaint yourself with each page before you get
in front of a customer. The first five are sell sheets with the benefits
of the Watt-Flex® cartridge heater shown pictorially. The next
six pages are groupings of accessories and specialty manufactured
heaters which you can use to show a prospect what you are discussing.
One of the real benefits of these pages is that you can use them
when working the
phone. If you want a customer to understand the function of a
header or how our
immersion heater works, simply take them to the Secret Pages.
They can do it at
the comfort of their desk and you have a graphic representation
(better than our
sales brochure) right in front of them.
Good Selling!!!
Friday Funnies
A Senior Citizen in Florida bought a brand new Mercedes convertible.
He took off
down the road, stepping it up to 80 mph and enjoying the wind blowing
through what
little hair he had left on his head. "This is great," he
thought as he roared down I-75.
He pushed the pedal to the metal even more. Then he looked in his
rear view mirror
and saw a highway patrol trooper behind him, lights flashing and
siren blaring.
"
I can get away from him with no problem!" thought the man.
He tromped down on
the accelerator and flew down the highway at 100 mph. Then 110
mph. Then 120
mph. All of a sudden he thought, "What am I doing? I'm too
old for this kind of thing."
He pulled over to the side of the road and waited for the trooper
to catch up with him.
The trooper pulled in behind the Mercedes and walked up to the
man. "Sir," he said, looking at his watch, "My shift ends in 15 minutes and today
is Friday. If you can give me a reason why you were speeding that I've never heard before,
I'll let you go."
The man looked at the trooper and said, "Years ago my wife ran off with a Florida
State Trooper, and I thought you were bringing her back."
The trooper replied, "Sir, have a nice day."
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