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Net Exposure
The internet is continuing to become a very strong avenue for advertising. The Wall Street Journal reports that Coca Cola and other large consumer companies are moving 50% of their advertising to the Internet. Results are immediate and often the information obtained by a well-designed program is much more extensive than that from an inquiry where the customer controls information provided.
Dalton Electric has an extensive advertising plan and we will continue to provide leads to distributors who follow them. During this process, we have published articles that help push the whole process:
Carefully matching a heater to the application will help extend the life of the unit.
Article appearing in Process Heating Magazine authored by Eli Whitney, Dalton Electric Heating Co. Inc.
October 1, 2007 .
In this online-only sidebar to "Cartridge Heater Considerations," the author offers tips for factoring in the cost of heating when selecting cartridge heaters.
Article appearing in Process Heating Magazine, authored by Eli Whitney, Dalton Electric Heating Co. Inc. October 1, 2007
Additionally, this week we appeared in a 5,000 subscriber
newsletter
from Process Heating ... we
look forward to forwarding you new leads.
Good selling !!!
Friday Funnies
Students with a flair for the unique are not always welcome either at home or at a university. But it is these gifted free spirits that challenge the orthodox that can and do change the world. The following key question was in a physics exam given at the University of Copenhagen in Denmark a number of years ago: "Describe how to determine the height of a skyscraper with a barometer."
One student replied: "You tie a long piece of string to the neck of the barometer, then lower the barometer from the roof of the skyscraper to the ground. The length of the string plus the length of the barometer will equal the height of the building."
This highly original answer so incensed the examiner that the student was failed. The student appealed on the grounds that his answer was indisputably correct. The university appointed an independent arbiter to decide the case. The arbiter judged that the answer was indeed correct, but did not display any noticeable knowledge of physics. To resolve the problem it was decided to call the student in and allow him an opportunity to provide a verbal answer which showed at least a minimal familiarity with the basic principles of physics.
At the verbal exam the student replied as follows: "First: You could take the barometer up to the roof of the skyscraper, drop it over the edge, and measure the time it takes to reach the ground. The height of the building can then be worked out from the formula H = 0.5g x t squared."
"Second: If the sun is shining, you could measure the height of the barometer, then set it on end and measure the length of its shadow. Then you measure the length of the skyscraper's shadow, and thereafter it is a simple matter of proportional arithmetic to calculate the height of the skyscraper."
"Third: If the skyscraper has an outside emergency staircase, it would be easier to walk up it and mark off the height of the skyscraper in barometer lengths, then add them up."
"Fourth: If you wanted to be boring and orthodox about it, you could use the barometer to measure the air pressure on the roof of the skyscraper and on the ground, and convert the difference in millibars into feet to give the height of the building."
"Lastly: Since we are constantly being exhorted to exercise independence of mind, undoubtedly the best way would be to knock on the janitor's door and say to him, 'If you would like a new barometer, I will give you this one, if you would please tell me the height of this skyscraper'."
The student was Niels Bohr, the only person from Denmark to win the Nobel Prize for Physics. |
