Electric Heating Co., Inc

Value Propositions

 In a growing competitive environment, focusing on unique value propositions helps to differentiate products. But the primary drawback of most value propositions is the promise of savings and benefits is without strong evidence to back up any claim.

That is because the proposition is poorly constructed and the salesperson has difficulty in conveying product worth to a customer in a way that demonstrates maximum value. The great benefit of the Watt-Flex® cartridge heater in this process is that the benefits are clearly defined and can each be applied to specific problems suffered by the prospective customer.

	Watt-Flex® Cartridge Heater shown with continuous coil.

Over the next couple of weeks we will discuss the value proposition and how to effectively incorporate it into your sales approach to every potential customer. We will focus on a consultive sales technique, forming a partnership with each prospect and providing clearly define benefits to the buyer.

Friday Funnies

More actual 9-1-1 calls:

Dispatcher: 9-1-1
Caller: Yeah, I'm having trouble breathing. I'm all out of breath. Darn....I think I'm going to pass out.
Dispatcher: Sir, where are you calling from?
Caller: I'm at a pay phone. North and Foster.
Dispatcher: Sir, an ambulance is on the way. Are you an asthmatic?
Caller: No
Dispatcher: What were you doing before you started having trouble breathing?
Caller: Running from the Police.

Dispatcher: 9-1-1 What is the nature of your emergency?
Caller: I'm trying to reach nine eleven but my phone doesn't have an eleven on it.
Dispatcher: This is nine eleven.
Caller: I thought you just said it was nine-one-one
Dispatcher: Yes, ma'am nine-one-one and nine-eleven are the same thing.
Caller: Honey, I may be old, but I'm not stupid.

Dalton Electric Heating Co., Inc (978)356-9844
28 Hayward Street Ipswich, MA 01938 USA

(C) Copyright 2006 - 2008. Dalton Electric Heating Co, Inc. All Rights Reserved.