Electric Heating Co., Inc

Simple Sales Lessons

We've all heard the expression "Nothing happens until someone sells something!"  That well-worn truth is ever-present in good economic times or bad.  But what steps can we take to make our sales efforts more productive, and maybe even a bit more fun?

There's No Such Thing as a Wrong Number:  Every chance encounter is an opportunity for us at Dalton Electric to make a connection with a prospect.  That attitude extends even to callers on incoming phone lines that have dialed yours by mistake... or the Service Technician in the next seat on the plane when you are headed home... or someone walking in a parking lot as you drive in to make a call.  Expand your concept of a customer and a larger population becomes prospects.

Cold-Calling is a Matter of Degree:  There's no such thing as a cold-call, if you take the trouble to get to know your prospect beforehand.  The Internet and business networking sites like LinkedIn can provide enough pre-call information to help you break through the in-bound clutter to make a connection with a prospect. 

Respect Gatekeepers:  Don't try to breeze past administrative assistants and others who initially block access to your prospect.  Instead, use that contact to get information about your prospect that will make it easier to sell to him/her, once you get through.  And building a relationship with the gatekeeper can often improve your chances of eventually gaining access to your prospect.

A little boy went up to his father and asked: 'Dad, where did my Intelligence come from?'

The father replied. 'Well, son, you must have got it from your mother, Cause I still have mine.'

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'Mr. Clark, I have reviewed this case very carefully,' the divorce Court Judge said, 'And I've
decided to give your wife $775 a week,'

'That's very fair, your honor,' the husband said. 'And every now and then I'll try to send her a few bucks myself.'

Dalton Electric Heating Co., Inc (978)356-9844
28 Hayward Street Ipswich, MA 01938 USA

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