|
Hidden Costs
Many customers assume that there are certain costs that accompany the use of cartridge heaters.
And other times, they are like the Cheshire Cat in Alice's Wonderland ... someone has to point out the smile. |
 |
The price of our Watt-Flex® cartridge heater is often times higher than a conventional cartridge, but your customer is assuming costs that far exceed any savings from buying a cheaper heater. Consider the following note which we received yesterday:
Dear Marla,
Your split sheath heaters have replaced our previously used units in two pieces of plastic welding equipment in our assembly cleanroom. Frequent failures caused much grief due to missing product shipment schedules, the necessity of moving the equipment out of the cleanroom to affect repairs and the difficulty in removing the failed cartridges from the heat probes.
Much to our delight; we have had no failures since installing your heaters. Thanks for offering such an outstanding product.
Mike D.
The savings that Mike realized by switching to our heaters were immediately realized in production efficiency, saved maintenance time and elimination of damage to the bores. And he already enjoys a tremendous reduction in the number of heaters that he buys per year.
We can't emphasize enough the importance of helping your customer to understand the Cost of Heating.!!!
Friday Funnies
John met a woman while on vacation and fell head over heels in love. "It's only fair to warn you; I'm a total golf nut. I eat, sleep, think and breathe golf," John said.
"Well, as long as we are being honest with each other," the woman said, "I'm a hooker."
John thought a moment and replied, "You know, it's probably because you're not keeping your left wrist straight on your follow-through."
|
|
