Electric Heating Co., Inc

Winning in 2009

A year ago we were all flying high in the world of sales. Now it seems that we are all peering around each corner, nervous about what we might find waiting for us. Many salespeople are concerned about riding out the storm, while others are considering new possibilities.

First out of the block, you will be more effective by demonstrating strength. Make sure you are visible with your customers and show them that you are someone they can depend on. They just want to know that you are there with them for the long haul.

Put together a compelling message of performance. Show new customers why a Watt-Flex® cartridge heater or one of your other performance related products will save money over the year ... less down time ... maintenance savings ... energy savings ... less frequent purchases. Be knowledgeable in your presentations and orient them to customer needs.

Too many salespeople are so focused on their own objectives that they don't take the time to understand what their customers are facing or the problems they need to solve. Figure out what your customer needs ... ask more questions ... determine what your customers wants and give it to them !!!

Friday Funnies

A Cup of Tea

One day my mother was out and my dad was in charge of me. I was maybe
2-1/2 years old and had just recovered from an accident. Someone had given
me a little 'tea set' as a get-well gift and it was one of my favorite toys.

Daddy was in the living room engrossed in the evening news when I brought
Daddy a little cup of 'tea', which was just water. After several cups of tea and
lots of praise for such yummy tea, my Mom came home.

My Dad made her wait in the living room to watch me bring him a cup of tea,
because it was 'just the cutest thing!'  My Mom waited, and sure enough, down
the hall I came with a cup of tea for Daddy and she watched him drink it up.

Then she said, (as only a mother would know... :)

'Did it ever occur to you that the only place she can reach to get water is the toilet?'

Dalton Electric Heating Co., Inc (978)356-9844
28 Hayward Street Ipswich, MA 01938 USA

(C) Copyright 2006 - 2008. Dalton Electric Heating Co, Inc. All Rights Reserved.